Optus
Optus
The challenge
Optus needed to drive sales of the Optus 5G Home Internet product in identified key areas. They wanted to explore hard hitting, high impact, localised placements in key focus areas.
The TMS solution
At TMS, we utilised our unique mix of Chalk Stencils, Walking Billboards and a Mobile Coffee Van to drive campaign messages to local area residents in their familiar environment.
We optimised customer attention and engagement by deploying Optus branded Coffee Vans in key locations, distributing 5,000 coffees in branded cups with lids at Bondi North Shore Beach and St Kilda South Reserve Beach.
The TMS solution
At TMS, we utilised our unique mix of Chalk Stencils, Walking Billboards and a Mobile Coffee Van to drive campaign messages to local area residents in their familiar environment.
We optimised customer attention and engagement by deploying Optus branded Coffee Vans in key locations, distributing 5,000 coffees in branded cups with lids at Bondi North Shore Beach and St Kilda South Reserve Beach.
