Vic Government
Vic Government
The challenge
When the COVID-19 pandemic hit, circumstances were constantly evolving and the Victorian State Government needed a way to instantly communicate COVID-19 restrictions.
The TMS solution
We decided that the most effective and flexible method of getting the key messages out to the public was LED solar digital trailers. These were perfect as the graphic could be updated instantaneously as restrictions were announced and the health advice developed.
These advertising platforms also offered flexibility in terms of location as they could be placed in high traffic areas or areas where the messaging was most relevant.
These trailers also offered our clients 100% ‘Share of Voice’ (SOV) providing the Government with an undiluted message, which was essential while dealing with a public health emergency.
The TMS solution
We decided that the most effective and flexible method of getting the key messages out to the public was LED solar digital trailers. These were perfect as the graphic could be updated instantaneously as restrictions were announced and the health advice developed.
These advertising platforms also offered flexibility in terms of location as they could be placed in high traffic areas or areas where the messaging was most relevant.
These trailers also offered our clients 100% ‘Share of Voice’ (SOV) providing the Government with an undiluted message, which was essential while dealing with a public health emergency.